Values are important and lasting beliefs, standards, ethics or ideals shared by
members of the same community, same culture, same society, same nation or same
country. Values are morals and standards of what is good or bad, and what is
desirable or undesirable. Values are the portrayal of what a society stands for, and
are the basis for the behaviour of its members. Values have a major influence on a
person's behaviour and attitude and serve as broad guidelines in an individual's
conduct in all situations. Read more here
